Spinning the Strike.
By David Roddy and Michael Israel
|
Michael Teel |
The striking Raley's employees during
the November 2012 strike faced the coordinated hostility of
consultants hired by the company to negotiate against the union and
to present the company's position to the media. The professional
background of these consultants is a case study in the flexible
networks formed by the power elite in the realms of politics and
business, and demonstrates the use of public relations to present the interests of employees as one with their employers.
In December of 2011, one
month before the expiration date of the union's contract with Raley's,
the
Sacramento Bee quoted CEO Michael Teel's “special assistant” Bob Tiernan
that cuts to retiree health cuts and the introduction of a high
insurance premium "will save the company millions and is critical to our
future success." Tiernan established himself in the grocery business as
the CEO of Grocery Outlet from 2004 to 2009, which he resigned from to
take the position as Oregon's Republican Party chairman. In 2010 he
triggered a
media scandal by justifying the use of $2000 from the RNC at a
West Hollywood topless BDSM club by stating it was an “extremely
high-end bar.” As chairman, he was also the chief petitioner for
mandatory minimum sentencing in the state, and the odious
Measure 17,
which made state prisoners work for companies without compensation in
“public-private partnerships,” and eliminated any grievance mechanism
for “free-workers” downsized from competition with prison labor.